The name “el Baston del Rey” translates to “the Scepter of the King” (or “the staff” or “walking stick of the King”). The Avalos family named their tequila “el Baston del Rey” during the time that Pablo’s father ran the company. His health was poor toward the end of his life and he had great difficulty walking, but he did not want to stay in a chair in his home. Pablo said to his father, “Come, walk with me.” To which his father replied, “How?”
“You will put your hand on my shoulder and I will help you. You are the king of this business and this family, and your children will be your “baston” — your scepter, support, and walking staff.” Since that time, Pablo has called their tequilas “el Baston del Rey” because, just as he held up and supported his father, each younger generation is the support that brings the business into the next part of its journey.
Pablo also liked the name because the blue agave plant reproduces itself by sending out an offshoot at the base of the plant. After a year, we remove and replant these offshoots and they become the next generation of blue agave that we make into tequila. Fittingly, these young offshoots are referred to as “el Baston.”